Pricing Your Home for Sale


How to price your home is one of the most important issues you will face.  
Pricing will determine, among other things, how quickly your home sells, how attractive your home will be to buyers, and how you will reach your financial goals.
Unless there are extenuating circumstances, such as your property’s being located in a high-risk, undesirable or unusual area, the listing price of your home will set the tone for your entire transaction.
That’s why my expertise and knowledge of your local marketplace is so helpful. I gather statistics that quantify the prices of comparable homes in your neighborhood that have sold, that have not sold, that are pending, and that currently are on the market.
I compare aspects of those homes against the unique features of yours. I analyze market conditions, the availability of mortgage funds, neighborhood reputation and characteristics, among other considerations, to create a Comparative Market Analysis (CMA). The CMA provides objective information that will enable us to make an educated, informed pricing decision designed to yield a speedy sale for the most advantageous price possible.
Put yourself in a potential buyer’s shoes when considering pricing. Buyers’ main considerations will be location, age of property, its condition and style and of course, price. Thinking objectively about these matters will help you and me determine a price based on fair market value -- what your house is worth in the current market, not the amount you or your buyers would like it to be.
Call me to get started at 610-372-0212 or 610-413-0520 or email me at erica.fair@yahoo.com.

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